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Services
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- Assess and provide counsel to corporations, non-profits, associations and
other institutions facing threats to their reputation, branding
and positioning challenges and preparing new product/service rollouts
- Develop crisis management strategies and messaging to target partners, key stakeholders, critics and opponents
- Identify and create benchmarks and metrics to measure reputation and brand equity changes as well as message penetration among key stakeholder populations
- Recruit the following for qualitative research:
C-Suite Executives (CEO, COO, CMO, CIO, CTO, CFO, CSO)
Public and private sector VIPs
Key Opinion Leaders (KOLs)
Physicians
High level medical, pharmaceutical
and insurance professionals
Pharmacy benefit managers (PBMs)
Think tank executives, fellows and scholars
Trade association executives
Academics
Attorneys
Financial analysts
Media
Sports professionals
NGO Executives
General consumers
Extremely low incidence respondents
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Moderate traditional and online focus groups
- Moderate market research online communities
- Conduct small group discussions such as dyads and triads
- Conduct in-depth one-on-one interviews—in person and over the phone
- Develop research-based communications strategies
- Provide full length reports and/or presentations including
a summary and detailed analysis of results and recommendations
- Colaborate with clients, key stakeholders, consultants, media and NGOs to execute communications platforms and strategies
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