Services

• Assess and provide counsel to corporations, non-profits, associations and other institutions facing threats to their reputation, branding and positioning challenges and preparing new product/service rollouts
• Develop crisis management strategies and messaging to target partners, key stakeholders, critics and opponents
• Identify and create benchmarks and metrics to measure reputation and brand equity changes as well as message penetration among key stakeholder populations
• Recruit the following for qualitative research:
     C-Suite Executives (CEO, COO, CMO, CIO, CTO, CFO, CSO)
     Public and private sector VIPs
     Key Opinion Leaders (KOLs)
     Physicians
     High level medical, pharmaceutical
       and insurance professionals
     Pharmacy benefit managers (PBMs)
     Think tank executives, fellows and scholars
     Trade association executives
     Academics
     Attorneys
     Financial analysts
     Media
     Sports professionals
     NGO Executives
     General consumers
     Extremely low incidence respondents
• Moderate traditional and online focus groups
• Moderate market research online communities
• Conduct small group discussions such as dyads and triads
• Conduct in-depth one-on-one interviews—in person and over the phone
• Develop research-based communications strategies
• Provide full length reports and/or presentations including a summary and detailed analysis of results and recommendations
• Colaborate with clients, key stakeholders, consultants, media and NGOs to execute communications platforms and strategies