Nelie Shah, Esq.
President
Nelie Shah founded Nothing Falls Short Marketing over eleven years ago to provide her clients with a true partner whose only goal is to make each organization successful and ensure they have the specific market knowledge necessary to make profitable product, service and communications decisions.
Nelie provides guidance across a number of practices including idea/concept examination, product testing and development, product usability and user interface studies, product packaging, brand/reputation assessment, customer satisfaction measurement, website functionality and interaction design, advertising creation and evaluation, internal and external corporate communications, strategic crisis management, competitive intelligence, growth and management strategy as well as corporate image and reputation appraisal. Her experience covers a broad spectrum of industries including apparel, sports and entertainment, beverage, education, publishing, consumer packaged goods, telecomm, technology, pharmaceutical, healthcare, life sciences, hospitality, automotive and transportation, oil and gas, energy, precious metals, science-based products/services, aerospace and defense, banking, insurance and financial services.
Nelie employs an array of public opinion research tools to inform and enhance communications campaigns. She has developed research instruments and reports for a range of Fortune 500 companies, academic institutions, associations and non-profit organizations across multiple industry sectors with an eye towards crafting analyses that are actionable for her clients. (
Each Nothing Falls Short Marketing end product includes formal strategic recommendations and implications designed to help translate findings into winning corporate programs and messaging.
Nothing Falls Short Marketing’s success was cited in the summer 2010 issue of Entrepreneur Magazine’s Startups.
Nelie also utilizes pre-trial focus groups to measure the reaction of potential jurors to visual stimuli, graphics and messaging, helping trial lawyers and their clients identify and sharpen the arguments and presentations that will win their cases. Please also visit www.jurytrialstrategies.com for some additional information.
“Nelie Shah provides high quality research services in high stakes environments. Her firm is especially adept at conducting elite interviews among senior executives, analysts, NGO leaders and academic thought leaders. My research teams have contracted with her many times and achieved superb results. Her firm was especially helpful to StrategyOne on a global, multi-sector project that required augmenting our quant work with elite corporate interviews in each sector. I recommend Nelie highly.”
Robert Moran
Partner
Brunswick Group
“Nelie Shah is a top-notch researcher and professional who I have relied upon time and again. Her ability to seamlessly work with our team to conduct elite multi-stakeholder research is unmatched by anyone with whom I have worked. For any difficult assignment, I am confident that when I call upon Nelie, she and her team will deliver a high quality deliverable and actionable strategic recommendations. She is an outstanding analyst, she is able to uncover key insights others cannot, and she will not stop until the job is done. But what truly sets her apart is that she brings a level of professionalism and a sense of urgency I have not seen in any other researcher. That is why I have continually chosen to work with Nelie on my high-stakes assignments over the past 7+ years. She is wonderful to work with and always puts clients' needs first.”
Brent McGoldrick
Managing Director Public Affairs, Polling & Corporate Reputation Research
FTI Consulting
“NFSMarketing is the company we turn to,
to partner with us on our most challenging assignments
for Fortune 500 companies. Exceptional thoroughness, attention
to detail, integrity, and the highest quality deliverables
are the hallmarks of the company’s work.”
Jennifer Scott, PhD
Global Managing Director
Strategy + Planning
Ogilvy Public Relations Worldwide
“Nelie is an outstanding research partner who always delivers beyond my expectations. We have worked together in a variety of sectors including energy, cleantech, healthcare and B2B services. She is easy to work with, collaborative and often times proactively advises on ways of improving on an approach to a project which significantly enhances the results. Nelie is also extremely effective in diving deeply into discussions with interviewees capturing comprehensive answers to the issues being addressed. She is very conscious of timelines and almost always delivers ahead of schedule. I give her my highest recommendation.”
Ross Goralnick CEO
Lumeric Consulting
“Nelie Shah is a qualitative research
genius. Her ability to reach and interview high-level and
hard to reach respondents,
obtain actionable answers to the challenges being faced
by our clients, and turn around sharp, strategically focused
reports is unparalleled. We have been able to expand our
service offerings and produce more insightful research
analyses thanks to Nothing Falls Short Marketing.”
Jason A. Booms
President and CEO
Booms Research and Consulting
“I turn to Nelie Shah to complete the impossible. Time and time again I have relied on her expertise and counsel when completing thought-leadership interviews with the most influential audiences (industry experts, physicians, academics, government administrators, journalists, NGOs Fortune 1,000 business leaders). She engages respondents and peaks their interest in participating in the strategic research process. She succeeds where traditional recruiters fail.”
Peter Mitchell
President
Strategic Intent
“Nelie Shah has an exceptional talent for not only reaching respondents, but for extracting granular data while keeping the overall project initiative in mind at all times. Nelie fully grasps the objectives on all projects, and her work on due diligence engagements for clients is extremely insightful—helping to provide actionable steps for growth. Nelie has allowed us to further our capabilities as a firm, given us leverage to tackle tough assignments in short periods of time, and is a pleasure to work with.”
Brett Conradt
Stax Inc.
“I have been working with NFS Marketing for over eight years and have yet to find a project that they couldn’t tackle. Whether it is recruiting executives at the C-Suite level, or juggling multiple simultaneous projects with unmatched speed and attention to detail, NFS Marketing has delivered on projects with alacrity where other partners have fallen short.”
Sparky Zivin
Director
Bruswick Group
|
