Nelie Shah
President
Nelie Shah has been a strategic communications and research consultant for over 10 years. She provides guidance with regard to product testing/development, brand/reputation assessment, ad testing, private equity due diligence, growth and management strategy as well as strategic crisis management, branding, product packaging and corporate image and reputation. Nelie employs an array of public opinion research tools to inform and enhance communications campaigns. She has developed research instruments and reports for corporations across multiple industry sectors with an eye towards crafting analyses that are actionable for her clients.
Each Nothing Falls Short Marketing end product includes formal strategic recommendations and implications designed to help translate findings into winning corporate programs and messaging. Nelie is experienced in recruiting and interviewing various audiences which include: extremely low incidence respondents, physicians and high level medical professionals, C Class Executives, financial analysts, media, think tank executives, fellows and scholars, public and private sector VIPs and general consumers. She conducts qualitative and quantitative research utilizing field survey research, in depth interviews and focus group moderation (including dyads and triads).
“NFSMarketing is the company we turn to,
to partner with us on our most challenging assignments
for Fortune 500 companies. Exceptional thoroughness, attention
to detail, integrity, and the highest quality deliverables
are the hallmarks of the company’s work.”
Jennifer Scott, PhD
Managing Director, Insights and Research
Ogilvy PR Worldwide
“Nelie Shah is a qualitative research
genius. Her ability to reach and interview high-level and
hard to reach respondents,
obtain actionable answers to the challenges being faced
by our clients, and turn around sharp, strategically focused
reports is unparalleled. We have been able to expand our
service offerings and produce more insightful research
analyses thanks to Nothing Falls Short Marketing.”
Jason A. Booms
President and CEO
Booms Research and Consulting
“When Westhill Partners needs to conduct
interviews with the hardest to reach respondents, it uses
NFS Marketing. Nothing Falls Short Marketing is unparalleled
in its ability to recruit C-level executives. Under tight
screening and aggressive time constraints, Nothing Falls
Short delivers a consistently superior product.”
Alexander Jutkowitz
Partner
Hemispheric Partners
“I turn to Nelie Shah to complete the impossible. Time and time again I have relied on her expertise and counsel when completing thought-leadership interviews with the most influential audiences (industry experts, physicians, academics, government administrators, journalists, NGOs Fortune 1,000 business leaders). She engages respondents and peaks their interest in participating in the strategic research process. She succeeds where traditional recruiters fail.”
Peter Mitchell
Executive Vice President
StrategyOne/Edelman
“Nelie Shah has an exceptional talent for not only reaching respondents, but for extracting granular data while keeping the overall project initiative in mind at all times. Nelie fully grasps the objectives on all projects, and her work on due diligence engagements for clients is extremely insightful - helping to provide actionable steps for growth. Nelie has allowed us to further our capabilities as a firm, given us leverage to tackle tough assignments in short periods of time, and is a pleasure to work with.”
Brett Conradt
Stax Inc.
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